Partner Marketing

Some companies think of Partner Summits as glamorous, high-budget events with keynote speakers, awards ceremonies, and major product launches. While those are exciting, a Summit does not need to look the same for every business. The truth is that the format and focus of a Partner Summit should evolve based on the maturity of your Partner Ecosystem. Here, we'll describe a 4-Level Framework  to design and execute Partner Summits: Foundation, Growth, Expansion, and Acceleration.

Too many companies treat co-marketing as an afterthought. They focus all their energy on product and sales, and then sprinkle in a...

In the world of tech companies, there is no single "right" way  to structure a Partnerships organization. Every company operates...